{"id":1263,"date":"2023-07-28T17:39:00","date_gmt":"2023-07-28T17:39:00","guid":{"rendered":"https:\/\/www.external-cmo.de\/?p=1263"},"modified":"2025-02-18T09:51:11","modified_gmt":"2025-02-18T09:51:11","slug":"digital-sales-plant-engineering","status":"publish","type":"post","link":"https:\/\/www.external-cmo.de\/en\/digital-sales-plant-engineering\/","title":{"rendered":"Reorganization of marketing for digital sales in plant engineering"},"content":{"rendered":"<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column has-main-background-color has-background is-layout-flow wp-container-core-column-is-layout-1 wp-block-column-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--small);padding-right:var(--wp--preset--spacing--small);padding-bottom:var(--wp--preset--spacing--small);padding-left:var(--wp--preset--spacing--small)\">\n<p class=\"has-secondary-color has-text-color has-link-color wp-elements-179989e599765c852736cce0ea415bed\"><strong>Large-scale plant engineering | &gt;25,000 employees | 2023<\/strong><\/p>\n\n\n<div class=\"taxonomy-category has-link-color wp-elements-d027eb7a431e650478c815fd450f05d9 wp-block-post-terms has-text-color has-secondary-color\"><span class=\"wp-block-post-terms__prefix\">Key words: <\/span><a href=\"https:\/\/www.external-cmo.de\/en\/category\/projekte\/\" rel=\"tag\">- project report -<\/a><span class=\"wp-block-post-terms__separator\"> | <\/span><a href=\"https:\/\/www.external-cmo.de\/en\/category\/reorganisation\/\" rel=\"tag\">Reorganization<\/a><span class=\"wp-block-post-terms__separator\"> | <\/span><a href=\"https:\/\/www.external-cmo.de\/en\/category\/marketing-strategie\/\" rel=\"tag\">Marketing strategy<\/a><span class=\"wp-block-post-terms__separator\"> | <\/span><a href=\"https:\/\/www.external-cmo.de\/en\/category\/performance-marketing\/\" rel=\"tag\">Performance marketing<\/a><\/div><\/div>\n<\/div>\n\n\n\n<p>Ambitious growth targets of a listed plant engineering group put the sales concept for its spare parts, wear parts and modernization business to the test. The task was to analyze the marketing and sales processes, develop a new digital sales and marketing strategy and implement it.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Initial situation<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>No cooperation between marketing and sales<\/li>\n\n\n\n<li>No digital sales strategy<\/li>\n\n\n\n<li>No consistent lead management<\/li>\n\n\n\n<li>Little marketing expertise in digital lead generation and marketing automation<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Measures<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Reorganization of marketing as a cornerstone for digital sales<\/li>\n\n\n\n<li>Introduction of performance marketing and marketing automation<\/li>\n\n\n\n<li>Lead qualification with online calculators<\/li>\n\n\n\n<li>Development of profiling as an investment in the future<\/li>\n<\/ul>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Ambitious growth targets of a listed plant engineering group put the sales concept for its spare parts, wear parts and modernization business to the test.<\/p>","protected":false},"author":1,"featured_media":1175,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_surecart_dashboard_logo_width":"180px","_surecart_dashboard_show_logo":true,"_surecart_dashboard_navigation_orders":true,"_surecart_dashboard_navigation_invoices":true,"_surecart_dashboard_navigation_subscriptions":true,"_surecart_dashboard_navigation_downloads":true,"_surecart_dashboard_navigation_billing":true,"_surecart_dashboard_navigation_account":true,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[84,73,75,80],"tags":[36,9,45,52],"class_list":["post-1263","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-projekte","category-reorganisation","category-marketing-strategie","category-performance-marketing","tag-crm","tag-lead-generation","tag-marketing-automation","tag-performance-marketing"],"_links":{"self":[{"href":"https:\/\/www.external-cmo.de\/en\/wp-json\/wp\/v2\/posts\/1263","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.external-cmo.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.external-cmo.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.external-cmo.de\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.external-cmo.de\/en\/wp-json\/wp\/v2\/comments?post=1263"}],"version-history":[{"count":15,"href":"https:\/\/www.external-cmo.de\/en\/wp-json\/wp\/v2\/posts\/1263\/revisions"}],"predecessor-version":[{"id":2005,"href":"https:\/\/www.external-cmo.de\/en\/wp-json\/wp\/v2\/posts\/1263\/revisions\/2005"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.external-cmo.de\/en\/wp-json\/wp\/v2\/media\/1175"}],"wp:attachment":[{"href":"https:\/\/www.external-cmo.de\/en\/wp-json\/wp\/v2\/media?parent=1263"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.external-cmo.de\/en\/wp-json\/wp\/v2\/categories?post=1263"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.external-cmo.de\/en\/wp-json\/wp\/v2\/tags?post=1263"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}