{"id":2204,"date":"2025-02-19T12:36:17","date_gmt":"2025-02-19T12:36:17","guid":{"rendered":"https:\/\/www.external-cmo.de\/?page_id=2204"},"modified":"2025-02-19T12:47:34","modified_gmt":"2025-02-19T12:47:34","slug":"projektberichte","status":"publish","type":"page","link":"https:\/\/www.external-cmo.de\/en\/projektberichte\/","title":{"rendered":"Project reports"},"content":{"rendered":"<p><\/p>\n\n\n\n<div class=\"wp-block-query alignfull is-layout-flow wp-block-query-is-layout-flow\">\n<div class=\"wp-block-group alignwide has-global-padding is-layout-constrained wp-container-core-group-is-layout-17 wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--small);padding-right:0;padding-bottom:var(--wp--preset--spacing--small);padding-left:0\"><ul class=\"columns-2 alignwide wp-block-post-template has-large-font-size is-layout-grid wp-container-core-post-template-is-layout-1 wp-block-post-template-is-layout-grid\"><li class=\"wp-block-post post-1207 post type-post status-publish format-standard has-post-thumbnail hentry category-projekte category-reorganisation category-customer-journey category-fuehrung category-marketing-strategie tag-re-organisation tag-re-strukturierung\">\n\n<div class=\"wp-block-group has-dark-grey-color-background-color has-background is-layout-flow wp-container-core-group-is-layout-3 wp-block-group-is-layout-flow\" style=\"border-radius:5px;padding-top:var(--wp--preset--spacing--medium);padding-right:var(--wp--preset--spacing--medium);padding-bottom:var(--wp--preset--spacing--medium);padding-left:var(--wp--preset--spacing--medium)\"><figure style=\"height:300px;\" class=\"wp-block-post-featured-image\"><a href=\"https:\/\/www.external-cmo.de\/en\/restructuring-marketing-department\/\" target=\"_self\"  style=\"height:300px\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"720\" src=\"https:\/\/external-cmo.de\/wp-content\/uploads\/2021\/03\/concert-2527495_1280.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Re-Strukturierung einer Marketingabteilung\" style=\"border-radius:5px;height:300px;object-fit:cover;\" srcset=\"https:\/\/external-cmo.de\/wp-content\/uploads\/2021\/03\/concert-2527495_1280.jpg 1280w, https:\/\/external-cmo.de\/wp-content\/uploads\/2021\/03\/concert-2527495_1280-300x169.jpg 300w, https:\/\/external-cmo.de\/wp-content\/uploads\/2021\/03\/concert-2527495_1280-1024x576.jpg 1024w, https:\/\/external-cmo.de\/wp-content\/uploads\/2021\/03\/concert-2527495_1280-768x432.jpg 768w, https:\/\/external-cmo.de\/wp-content\/uploads\/2021\/03\/concert-2527495_1280-1200x675.jpg 1200w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><\/a><\/figure>\n\n\n<div class=\"wp-block-group is-content-justification-space-between is-layout-flex wp-container-core-group-is-layout-1 wp-block-group-is-layout-flex\" style=\"padding-top:0;padding-bottom:0\"><div style=\"border-radius:5px;padding-right:var(--wp--preset--spacing--small);padding-left:var(--wp--preset--spacing--small)\" class=\"taxonomy-category has-link-color is-style-default wp-elements-b02a27b7926f5990bf74a9268320188c wp-block-post-terms has-text-color has-secondary-color has-background has-primary-background-color has-x-small-font-size\"><a href=\"https:\/\/www.external-cmo.de\/en\/category\/projekte\/\" rel=\"tag\">- project report -<\/a><span class=\"wp-block-post-terms__separator\"> | <\/span><a href=\"https:\/\/www.external-cmo.de\/en\/category\/reorganisation\/\" rel=\"tag\">Reorganization<\/a><span class=\"wp-block-post-terms__separator\"> | <\/span><a href=\"https:\/\/www.external-cmo.de\/en\/category\/customer-journey\/\" rel=\"tag\">Customer journey<\/a><span class=\"wp-block-post-terms__separator\"> | <\/span><a href=\"https:\/\/www.external-cmo.de\/en\/category\/fuehrung\/\" rel=\"tag\">Leadership<\/a><span class=\"wp-block-post-terms__separator\"> | <\/span><a href=\"https:\/\/www.external-cmo.de\/en\/category\/marketing-strategie\/\" rel=\"tag\">Marketing strategy<\/a><\/div><\/div>\n\n\n\n<div class=\"wp-block-group wow animate__animated animate__zoomIn is-vertical is-content-justification-left is-layout-flex wp-container-core-group-is-layout-2 wp-block-group-is-layout-flex\"><h2 style=\"font-style:normal;font-weight:600;text-decoration:none; margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;\" class=\"wp-block-post-title has-medium-font-size\"><a href=\"https:\/\/www.external-cmo.de\/en\/restructuring-marketing-department\/\" target=\"_self\" >Restructuring of a marketing department<\/a><\/h2>\n\n<div class=\"has-link-color is-style-excerpt-truncate-3 wp-elements-ab0baeac97ffa2667e1c7e559cf4524b wp-block-post-excerpt has-small-font-size\"><p class=\"wp-block-post-excerpt__excerpt\">A globally renowned company restructured its business divisions without adapting its marketing department. The result was a massive overload in the marketing department. <\/p><\/div>\n\n<div class=\"wp-block-post-date has-text-color has-secondary-color has-x-small-font-size\"><time datetime=\"2024-07-05T17:18:40+00:00\">July 5, 2024<\/time><\/div><\/div>\n<\/div>\n\n<\/li><li class=\"wp-block-post post-1263 post type-post status-publish format-standard has-post-thumbnail hentry category-projekte category-reorganisation category-marketing-strategie category-performance-marketing tag-crm tag-lead-generation tag-marketing-automation tag-performance-marketing\">\n\n<div class=\"wp-block-group has-dark-grey-color-background-color has-background is-layout-flow wp-container-core-group-is-layout-6 wp-block-group-is-layout-flow\" style=\"border-radius:5px;padding-top:var(--wp--preset--spacing--medium);padding-right:var(--wp--preset--spacing--medium);padding-bottom:var(--wp--preset--spacing--medium);padding-left:var(--wp--preset--spacing--medium)\"><figure style=\"height:300px;\" class=\"wp-block-post-featured-image\"><a href=\"https:\/\/www.external-cmo.de\/en\/digital-sales-plant-engineering\/\" target=\"_self\"  style=\"height:300px\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"872\" src=\"https:\/\/external-cmo.de\/wp-content\/uploads\/2023\/07\/water-lily-3784022_1280.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Neuaufstellung Marketing f\u00fcr Digital Sales im Anlagenbau\" style=\"border-radius:5px;height:300px;object-fit:cover;\" srcset=\"https:\/\/external-cmo.de\/wp-content\/uploads\/2023\/07\/water-lily-3784022_1280.jpg 1280w, https:\/\/external-cmo.de\/wp-content\/uploads\/2023\/07\/water-lily-3784022_1280-300x204.jpg 300w, https:\/\/external-cmo.de\/wp-content\/uploads\/2023\/07\/water-lily-3784022_1280-1024x698.jpg 1024w, https:\/\/external-cmo.de\/wp-content\/uploads\/2023\/07\/water-lily-3784022_1280-768x523.jpg 768w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><\/a><\/figure>\n\n\n<div class=\"wp-block-group is-content-justification-space-between is-layout-flex wp-container-core-group-is-layout-4 wp-block-group-is-layout-flex\" style=\"padding-top:0;padding-bottom:0\"><div style=\"border-radius:5px;padding-right:var(--wp--preset--spacing--small);padding-left:var(--wp--preset--spacing--small)\" class=\"taxonomy-category has-link-color is-style-default wp-elements-b02a27b7926f5990bf74a9268320188c wp-block-post-terms has-text-color has-secondary-color has-background has-primary-background-color has-x-small-font-size\"><a href=\"https:\/\/www.external-cmo.de\/en\/category\/projekte\/\" rel=\"tag\">- project report -<\/a><span class=\"wp-block-post-terms__separator\"> | <\/span><a href=\"https:\/\/www.external-cmo.de\/en\/category\/reorganisation\/\" rel=\"tag\">Reorganization<\/a><span class=\"wp-block-post-terms__separator\"> | <\/span><a href=\"https:\/\/www.external-cmo.de\/en\/category\/marketing-strategie\/\" rel=\"tag\">Marketing strategy<\/a><span class=\"wp-block-post-terms__separator\"> | <\/span><a href=\"https:\/\/www.external-cmo.de\/en\/category\/performance-marketing\/\" rel=\"tag\">Performance marketing<\/a><\/div><\/div>\n\n\n\n<div class=\"wp-block-group wow animate__animated animate__zoomIn is-vertical is-content-justification-left is-layout-flex wp-container-core-group-is-layout-5 wp-block-group-is-layout-flex\"><h2 style=\"font-style:normal;font-weight:600;text-decoration:none; margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;\" class=\"wp-block-post-title has-medium-font-size\"><a href=\"https:\/\/www.external-cmo.de\/en\/digital-sales-plant-engineering\/\" target=\"_self\" >Reorganization of marketing for digital sales in plant engineering<\/a><\/h2>\n\n<div class=\"has-link-color is-style-excerpt-truncate-3 wp-elements-ab0baeac97ffa2667e1c7e559cf4524b wp-block-post-excerpt has-small-font-size\"><p class=\"wp-block-post-excerpt__excerpt\">Ambitious growth targets of a listed plant engineering group put the sales concept for its spare parts, wear parts and modernization business to the test. <\/p><\/div>\n\n<div class=\"wp-block-post-date has-text-color has-secondary-color has-x-small-font-size\"><time datetime=\"2023-07-28T17:39:00+00:00\">July 28, 2023<\/time><\/div><\/div>\n<\/div>\n\n<\/li><li class=\"wp-block-post post-1177 post type-post status-publish format-standard has-post-thumbnail hentry category-projekte category-crm-prozesse category-performance-marketing tag-crm tag-lead-generation tag-performance-marketing\">\n\n<div class=\"wp-block-group has-dark-grey-color-background-color has-background is-layout-flow wp-container-core-group-is-layout-9 wp-block-group-is-layout-flow\" style=\"border-radius:5px;padding-top:var(--wp--preset--spacing--medium);padding-right:var(--wp--preset--spacing--medium);padding-bottom:var(--wp--preset--spacing--medium);padding-left:var(--wp--preset--spacing--medium)\"><figure style=\"height:300px;\" class=\"wp-block-post-featured-image\"><a href=\"https:\/\/www.external-cmo.de\/en\/new-business-from-erp-and-crm\/\" target=\"_self\"  style=\"height:300px\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"763\" src=\"https:\/\/external-cmo.de\/wp-content\/uploads\/2023\/07\/binoculars-3683757_1280.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Automatisiert Neugesch\u00e4ft aus ERP- und CRM-Daten generieren\" style=\"border-radius:5px;height:300px;object-fit:cover;\" srcset=\"https:\/\/external-cmo.de\/wp-content\/uploads\/2023\/07\/binoculars-3683757_1280.jpg 1280w, https:\/\/external-cmo.de\/wp-content\/uploads\/2023\/07\/binoculars-3683757_1280-300x179.jpg 300w, https:\/\/external-cmo.de\/wp-content\/uploads\/2023\/07\/binoculars-3683757_1280-1024x610.jpg 1024w, https:\/\/external-cmo.de\/wp-content\/uploads\/2023\/07\/binoculars-3683757_1280-768x458.jpg 768w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><\/a><\/figure>\n\n\n<div class=\"wp-block-group is-content-justification-space-between is-layout-flex wp-container-core-group-is-layout-7 wp-block-group-is-layout-flex\" style=\"padding-top:0;padding-bottom:0\"><div style=\"border-radius:5px;padding-right:var(--wp--preset--spacing--small);padding-left:var(--wp--preset--spacing--small)\" class=\"taxonomy-category has-link-color is-style-default wp-elements-b02a27b7926f5990bf74a9268320188c wp-block-post-terms has-text-color has-secondary-color has-background has-primary-background-color has-x-small-font-size\"><a href=\"https:\/\/www.external-cmo.de\/en\/category\/projekte\/\" rel=\"tag\">- project report -<\/a><span class=\"wp-block-post-terms__separator\"> | <\/span><a href=\"https:\/\/www.external-cmo.de\/en\/category\/crm-prozesse\/\" rel=\"tag\">CRM processes<\/a><span class=\"wp-block-post-terms__separator\"> | <\/span><a href=\"https:\/\/www.external-cmo.de\/en\/category\/performance-marketing\/\" rel=\"tag\">Performance marketing<\/a><\/div><\/div>\n\n\n\n<div class=\"wp-block-group wow animate__animated animate__zoomIn is-vertical is-content-justification-left is-layout-flex wp-container-core-group-is-layout-8 wp-block-group-is-layout-flex\"><h2 style=\"font-style:normal;font-weight:600;text-decoration:none; margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;\" class=\"wp-block-post-title has-medium-font-size\"><a href=\"https:\/\/www.external-cmo.de\/en\/new-business-from-erp-and-crm\/\" target=\"_self\" >Automatically generate new business from ERP and CRM data<\/a><\/h2>\n\n<div class=\"has-link-color is-style-excerpt-truncate-3 wp-elements-ab0baeac97ffa2667e1c7e559cf4524b wp-block-post-excerpt has-small-font-size\"><p class=\"wp-block-post-excerpt__excerpt\">In this project for a large plant manufacturer, new sales opportunities are generated automatically by recognizing patterns in historical order data and linking ERP and CRM data. <\/p><\/div>\n\n<div class=\"wp-block-post-date has-text-color has-secondary-color has-x-small-font-size\"><time datetime=\"2023-07-25T13:16:38+00:00\">July 25, 2023<\/time><\/div><\/div>\n<\/div>\n\n<\/li><li class=\"wp-block-post post-1121 post type-post status-publish format-standard has-post-thumbnail hentry category-projekte category-employer-branding tag-arbeitgebermarke tag-arbeitgeberpositionierung tag-employer-branding tag-employer-value-proposition\">\n\n<div class=\"wp-block-group has-dark-grey-color-background-color has-background is-layout-flow wp-container-core-group-is-layout-12 wp-block-group-is-layout-flow\" style=\"border-radius:5px;padding-top:var(--wp--preset--spacing--medium);padding-right:var(--wp--preset--spacing--medium);padding-bottom:var(--wp--preset--spacing--medium);padding-left:var(--wp--preset--spacing--medium)\"><figure style=\"height:300px;\" class=\"wp-block-post-featured-image\"><a href=\"https:\/\/www.external-cmo.de\/en\/employer-branding-wood-industry\/\" target=\"_self\"  style=\"height:300px\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"853\" src=\"https:\/\/external-cmo.de\/wp-content\/uploads\/2021\/08\/lumber-employerbranding.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Special: Mit Employer Branding Strategie gegen den Fachkr\u00e4ftemangel\" style=\"border-radius:5px;height:300px;object-fit:cover;\" srcset=\"https:\/\/external-cmo.de\/wp-content\/uploads\/2021\/08\/lumber-employerbranding.jpg 1280w, https:\/\/external-cmo.de\/wp-content\/uploads\/2021\/08\/lumber-employerbranding-300x200.jpg 300w, https:\/\/external-cmo.de\/wp-content\/uploads\/2021\/08\/lumber-employerbranding-1024x682.jpg 1024w, https:\/\/external-cmo.de\/wp-content\/uploads\/2021\/08\/lumber-employerbranding-768x512.jpg 768w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><\/a><\/figure>\n\n\n<div class=\"wp-block-group is-content-justification-space-between is-layout-flex wp-container-core-group-is-layout-10 wp-block-group-is-layout-flex\" style=\"padding-top:0;padding-bottom:0\"><div style=\"border-radius:5px;padding-right:var(--wp--preset--spacing--small);padding-left:var(--wp--preset--spacing--small)\" class=\"taxonomy-category has-link-color is-style-default wp-elements-b02a27b7926f5990bf74a9268320188c wp-block-post-terms has-text-color has-secondary-color has-background has-primary-background-color has-x-small-font-size\"><a href=\"https:\/\/www.external-cmo.de\/en\/category\/projekte\/\" rel=\"tag\">- project report -<\/a><span class=\"wp-block-post-terms__separator\"> | <\/span><a href=\"https:\/\/www.external-cmo.de\/en\/category\/employer-branding\/\" rel=\"tag\">Employer branding<\/a><\/div><\/div>\n\n\n\n<div class=\"wp-block-group wow animate__animated animate__zoomIn is-vertical is-content-justification-left is-layout-flex wp-container-core-group-is-layout-11 wp-block-group-is-layout-flex\"><h2 style=\"font-style:normal;font-weight:600;text-decoration:none; margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;\" class=\"wp-block-post-title has-medium-font-size\"><a href=\"https:\/\/www.external-cmo.de\/en\/employer-branding-wood-industry\/\" target=\"_self\" >Special: Employer branding strategy to combat the skills shortage in the wood industry<\/a><\/h2>\n\n<div class=\"has-link-color is-style-excerpt-truncate-3 wp-elements-ab0baeac97ffa2667e1c7e559cf4524b wp-block-post-excerpt has-small-font-size\"><p class=\"wp-block-post-excerpt__excerpt\">One of the most modern and efficient sawmills in Germany was finding it increasingly difficult to successfully fill vacant positions. An employer branding strategy was to counteract this. <\/p><\/div>\n\n<div class=\"wp-block-post-date has-text-color has-secondary-color has-x-small-font-size\"><time datetime=\"2021-09-22T11:49:00+00:00\">September 22, 2021<\/time><\/div><\/div>\n<\/div>\n\n<\/li><li class=\"wp-block-post post-12 post type-post status-publish format-standard has-post-thumbnail hentry category-projekte category-change tag-change-kommunikation\">\n\n<div class=\"wp-block-group has-dark-grey-color-background-color has-background is-layout-flow wp-container-core-group-is-layout-15 wp-block-group-is-layout-flow\" style=\"border-radius:5px;padding-top:var(--wp--preset--spacing--medium);padding-right:var(--wp--preset--spacing--medium);padding-bottom:var(--wp--preset--spacing--medium);padding-left:var(--wp--preset--spacing--medium)\"><figure style=\"height:300px;\" class=\"wp-block-post-featured-image\"><a href=\"https:\/\/www.external-cmo.de\/en\/change-communication-wood-industry\/\" target=\"_self\"  style=\"height:300px\"><img loading=\"lazy\" decoding=\"async\" width=\"2551\" height=\"1752\" src=\"https:\/\/external-cmo.de\/wp-content\/uploads\/2021\/03\/dialogbild_de_1000x700_ansicht.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Change Kommunikation\" style=\"border-radius:5px;height:300px;object-fit:cover;\" srcset=\"https:\/\/external-cmo.de\/wp-content\/uploads\/2021\/03\/dialogbild_de_1000x700_ansicht.jpg 2551w, https:\/\/external-cmo.de\/wp-content\/uploads\/2021\/03\/dialogbild_de_1000x700_ansicht-300x206.jpg 300w, https:\/\/external-cmo.de\/wp-content\/uploads\/2021\/03\/dialogbild_de_1000x700_ansicht-1024x703.jpg 1024w, https:\/\/external-cmo.de\/wp-content\/uploads\/2021\/03\/dialogbild_de_1000x700_ansicht-768x527.jpg 768w, https:\/\/external-cmo.de\/wp-content\/uploads\/2021\/03\/dialogbild_de_1000x700_ansicht-1536x1055.jpg 1536w, https:\/\/external-cmo.de\/wp-content\/uploads\/2021\/03\/dialogbild_de_1000x700_ansicht-2048x1407.jpg 2048w\" sizes=\"auto, (max-width: 2551px) 100vw, 2551px\" \/><\/a><\/figure>\n\n\n<div class=\"wp-block-group is-content-justification-space-between is-layout-flex wp-container-core-group-is-layout-13 wp-block-group-is-layout-flex\" style=\"padding-top:0;padding-bottom:0\"><div style=\"border-radius:5px;padding-right:var(--wp--preset--spacing--small);padding-left:var(--wp--preset--spacing--small)\" class=\"taxonomy-category has-link-color is-style-default wp-elements-b02a27b7926f5990bf74a9268320188c wp-block-post-terms has-text-color has-secondary-color has-background has-primary-background-color has-x-small-font-size\"><a href=\"https:\/\/www.external-cmo.de\/en\/category\/projekte\/\" rel=\"tag\">- project report -<\/a><span class=\"wp-block-post-terms__separator\"> | <\/span><a href=\"https:\/\/www.external-cmo.de\/en\/category\/change\/\" rel=\"tag\">Change<\/a><\/div><\/div>\n\n\n\n<div class=\"wp-block-group wow animate__animated animate__zoomIn is-vertical is-content-justification-left is-layout-flex wp-container-core-group-is-layout-14 wp-block-group-is-layout-flex\"><h2 style=\"font-style:normal;font-weight:600;text-decoration:none; margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;\" class=\"wp-block-post-title has-medium-font-size\"><a href=\"https:\/\/www.external-cmo.de\/en\/change-communication-wood-industry\/\" target=\"_self\" >Change communication<\/a><\/h2>\n\n<div class=\"has-link-color is-style-excerpt-truncate-3 wp-elements-ab0baeac97ffa2667e1c7e559cf4524b wp-block-post-excerpt has-small-font-size\"><p class=\"wp-block-post-excerpt__excerpt\">Crazy: Getting an endangered change project back on track with an unusual communication measure. <\/p><\/div>\n\n<div class=\"wp-block-post-date has-text-color has-secondary-color has-x-small-font-size\"><time datetime=\"2021-03-08T12:35:39+00:00\">March 8, 2021<\/time><\/div><\/div>\n<\/div>\n\n<\/li><\/ul>\n\n\n<div class=\"wp-block-group alignwide has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--x-large)\"><\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":"","_surecart_dashboard_logo_width":"180px","_surecart_dashboard_show_logo":true,"_surecart_dashboard_navigation_orders":true,"_surecart_dashboard_navigation_invoices":true,"_surecart_dashboard_navigation_subscriptions":true,"_surecart_dashboard_navigation_downloads":true,"_surecart_dashboard_navigation_billing":true,"_surecart_dashboard_navigation_account":true,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"class_list":["post-2204","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.external-cmo.de\/en\/wp-json\/wp\/v2\/pages\/2204","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.external-cmo.de\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.external-cmo.de\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.external-cmo.de\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.external-cmo.de\/en\/wp-json\/wp\/v2\/comments?post=2204"}],"version-history":[{"count":9,"href":"https:\/\/www.external-cmo.de\/en\/wp-json\/wp\/v2\/pages\/2204\/revisions"}],"predecessor-version":[{"id":2213,"href":"https:\/\/www.external-cmo.de\/en\/wp-json\/wp\/v2\/pages\/2204\/revisions\/2213"}],"wp:attachment":[{"href":"https:\/\/www.external-cmo.de\/en\/wp-json\/wp\/v2\/media?parent=2204"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}