{"id":2197,"date":"2025-02-19T12:16:49","date_gmt":"2025-02-19T12:16:49","guid":{"rendered":"https:\/\/www.external-cmo.de\/?page_id=2197"},"modified":"2025-02-19T13:08:55","modified_gmt":"2025-02-19T13:08:55","slug":"blog","status":"publish","type":"page","link":"https:\/\/www.external-cmo.de\/en\/blog\/","title":{"rendered":"Blog"},"content":{"rendered":"<p><\/p>\n\n\n\n<div class=\"wp-block-query alignfull is-layout-flow wp-block-query-is-layout-flow\">\n<div class=\"wp-block-group alignwide has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--small);padding-bottom:var(--wp--preset--spacing--small)\"><ul class=\"columns-2 alignwide wp-block-post-template has-large-font-size is-layout-grid wp-container-core-post-template-is-layout-1 wp-block-post-template-is-layout-grid\"><li class=\"wp-block-post post-2168 post type-post status-publish format-standard has-post-thumbnail hentry category-blog\">\n\n<div class=\"wp-block-group has-dark-grey-color-background-color has-background is-layout-flow wp-container-core-group-is-layout-3 wp-block-group-is-layout-flow\" style=\"border-radius:5px;padding-top:var(--wp--preset--spacing--medium);padding-right:var(--wp--preset--spacing--medium);padding-bottom:var(--wp--preset--spacing--medium);padding-left:var(--wp--preset--spacing--medium)\"><figure style=\"height:300px;\" class=\"wp-block-post-featured-image\"><a href=\"https:\/\/www.external-cmo.de\/en\/b2b-sales-dein-kunde-kauft-aber-nicht-bei-dir-und-das-hat-einen-grund\/\" target=\"_self\"  style=\"height:300px\"><img loading=\"lazy\" decoding=\"async\" width=\"1894\" height=\"1066\" src=\"https:\/\/external-cmo.de\/wp-content\/uploads\/2025\/02\/artikel-KI-Sales.png\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"B2B Sales: Dein Kunde kauft \u2013 aber nicht bei dir! (Und das hat einen Grund\u2026)\" style=\"border-radius:5px;height:300px;object-fit:cover;\" srcset=\"https:\/\/external-cmo.de\/wp-content\/uploads\/2025\/02\/artikel-KI-Sales.png 1894w, https:\/\/external-cmo.de\/wp-content\/uploads\/2025\/02\/artikel-KI-Sales-300x169.png 300w, https:\/\/external-cmo.de\/wp-content\/uploads\/2025\/02\/artikel-KI-Sales-1024x576.png 1024w, https:\/\/external-cmo.de\/wp-content\/uploads\/2025\/02\/artikel-KI-Sales-768x432.png 768w, https:\/\/external-cmo.de\/wp-content\/uploads\/2025\/02\/artikel-KI-Sales-1536x865.png 1536w, https:\/\/external-cmo.de\/wp-content\/uploads\/2025\/02\/artikel-KI-Sales-18x10.png 18w\" sizes=\"auto, (max-width: 1894px) 100vw, 1894px\" \/><\/a><\/figure>\n\n\n<div class=\"wp-block-group is-style-column-box-shadow is-content-justification-space-between is-layout-flex wp-container-core-group-is-layout-1 wp-block-group-is-layout-flex\" style=\"padding-top:2px;padding-bottom:2px\"><div style=\"border-radius:5px;padding-top:0;padding-bottom:0;padding-left:var(--wp--preset--spacing--small);padding-right:var(--wp--preset--spacing--small)\" class=\"taxonomy-category has-link-color wp-elements-cd861bbbd4f704e5c97daff90f498b91 wp-block-post-terms has-text-color has-secondary-color has-background has-primary-background-color has-x-small-font-size\"><a href=\"https:\/\/www.external-cmo.de\/en\/category\/blog\/\" rel=\"tag\">- Blog post -<\/a><\/div><\/div>\n\n\n\n<div class=\"wp-block-group wow animate__animated animate__zoomIn is-vertical is-content-justification-left is-layout-flex wp-container-core-group-is-layout-2 wp-block-group-is-layout-flex\" style=\"margin-top:0;margin-bottom:0\"><h2 style=\"font-style:normal;font-weight:600;text-decoration:none; margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;\" class=\"wp-block-post-title has-medium-font-size\"><a href=\"https:\/\/www.external-cmo.de\/en\/b2b-sales-dein-kunde-kauft-aber-nicht-bei-dir-und-das-hat-einen-grund\/\" target=\"_self\" >B2B Sales: Your Customer Is Buying \u2013 But Not from You! (And There\u2019s a Reason for That...)<\/a><\/h2>\n\n<div class=\"has-link-color is-style-excerpt-truncate-3 wp-elements-ab0baeac97ffa2667e1c7e559cf4524b wp-block-post-excerpt has-small-font-size\"><p class=\"wp-block-post-excerpt__excerpt\">Dein Vertrieb k\u00e4mpft \u2013 aber der Markt spielt l\u00e4ngst nach neuen Regeln Wie oft passiert das in deinem Unternehmen? Dein Vertriebsteam investiert Wochen in einen potenziellen Kunden, f\u00fchrt mehrere Gespr\u00e4che, erstellt ma\u00dfgeschneiderte Angebote \u2013 und dann passiert\u2026 nichts. Der Kunde meldet sich nicht mehr, oder schlimmer noch: Er entscheidet sich f\u00fcr den Wettbewerber. Die Standardreaktion?&hellip; <\/p><\/div>\n\n<div class=\"wp-block-post-date has-text-color has-secondary-color has-x-small-font-size\"><time datetime=\"2025-02-17T17:15:35+00:00\">February 17, 2025<\/time><\/div><\/div>\n<\/div>\n\n<\/li><li class=\"wp-block-post post-2182 post type-post status-publish format-standard has-post-thumbnail hentry category-blog\">\n\n<div class=\"wp-block-group has-dark-grey-color-background-color has-background is-layout-flow wp-container-core-group-is-layout-6 wp-block-group-is-layout-flow\" style=\"border-radius:5px;padding-top:var(--wp--preset--spacing--medium);padding-right:var(--wp--preset--spacing--medium);padding-bottom:var(--wp--preset--spacing--medium);padding-left:var(--wp--preset--spacing--medium)\"><figure style=\"height:300px;\" class=\"wp-block-post-featured-image\"><a href=\"https:\/\/www.external-cmo.de\/en\/intuition-die-unterschaetzte-kraft-in-entscheidungsprozessen\/\" target=\"_self\"  style=\"height:300px\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/external-cmo.de\/wp-content\/uploads\/2025\/02\/artikel-intuition.png\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Intuition: Die untersch\u00e4tzte Kraft in Entscheidungsprozessen\" style=\"border-radius:5px;height:300px;object-fit:cover;\" srcset=\"https:\/\/external-cmo.de\/wp-content\/uploads\/2025\/02\/artikel-intuition.png 1920w, https:\/\/external-cmo.de\/wp-content\/uploads\/2025\/02\/artikel-intuition-300x169.png 300w, https:\/\/external-cmo.de\/wp-content\/uploads\/2025\/02\/artikel-intuition-1024x576.png 1024w, https:\/\/external-cmo.de\/wp-content\/uploads\/2025\/02\/artikel-intuition-768x432.png 768w, https:\/\/external-cmo.de\/wp-content\/uploads\/2025\/02\/artikel-intuition-1536x864.png 1536w, https:\/\/external-cmo.de\/wp-content\/uploads\/2025\/02\/artikel-intuition-18x10.png 18w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/a><\/figure>\n\n\n<div class=\"wp-block-group is-style-column-box-shadow is-content-justification-space-between is-layout-flex wp-container-core-group-is-layout-4 wp-block-group-is-layout-flex\" style=\"padding-top:2px;padding-bottom:2px\"><div style=\"border-radius:5px;padding-top:0;padding-bottom:0;padding-left:var(--wp--preset--spacing--small);padding-right:var(--wp--preset--spacing--small)\" class=\"taxonomy-category has-link-color wp-elements-cd861bbbd4f704e5c97daff90f498b91 wp-block-post-terms has-text-color has-secondary-color has-background has-primary-background-color has-x-small-font-size\"><a href=\"https:\/\/www.external-cmo.de\/en\/category\/blog\/\" rel=\"tag\">- Blog post -<\/a><\/div><\/div>\n\n\n\n<div class=\"wp-block-group wow animate__animated animate__zoomIn is-vertical is-content-justification-left is-layout-flex wp-container-core-group-is-layout-5 wp-block-group-is-layout-flex\" style=\"margin-top:0;margin-bottom:0\"><h2 style=\"font-style:normal;font-weight:600;text-decoration:none; margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;\" class=\"wp-block-post-title has-medium-font-size\"><a href=\"https:\/\/www.external-cmo.de\/en\/intuition-die-unterschaetzte-kraft-in-entscheidungsprozessen\/\" target=\"_self\" >Intuition: The Underrated Power in Decision-Making<\/a><\/h2>\n\n<div class=\"has-link-color is-style-excerpt-truncate-3 wp-elements-ab0baeac97ffa2667e1c7e559cf4524b wp-block-post-excerpt has-small-font-size\"><p class=\"wp-block-post-excerpt__excerpt\">Ein pers\u00f6nliches Erlebnis In meinem letzten Mandat stellte ich eine verkorkste Marketingorganisation komplett um. W\u00e4hrend eines Workshops bewertete der damalige Gesch\u00e4ftsf\u00fchrer meine Herangehensweise mit den Worten, dass ich mit glasklaren Analysen die Organisation vom Kopf auf die F\u00fc\u00dfe gestellt h\u00e4tte. Ich widersprach: Es war mein Gef\u00fchl, meine Intuition, die mich geleitet hatte. Der Gesch\u00e4ftsf\u00fchrer lie\u00df&hellip; <\/p><\/div>\n\n<div class=\"wp-block-post-date has-text-color has-secondary-color has-x-small-font-size\"><time datetime=\"2025-01-23T09:52:00+00:00\">January 23, 2025<\/time><\/div><\/div>\n<\/div>\n\n<\/li><\/ul>\n\n\n<div class=\"wp-block-group alignwide has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--x-large)\"><\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":"","_surecart_dashboard_logo_width":"180px","_surecart_dashboard_show_logo":true,"_surecart_dashboard_navigation_orders":true,"_surecart_dashboard_navigation_invoices":true,"_surecart_dashboard_navigation_subscriptions":true,"_surecart_dashboard_navigation_downloads":true,"_surecart_dashboard_navigation_billing":true,"_surecart_dashboard_navigation_account":true,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"class_list":["post-2197","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.external-cmo.de\/en\/wp-json\/wp\/v2\/pages\/2197","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.external-cmo.de\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.external-cmo.de\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.external-cmo.de\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.external-cmo.de\/en\/wp-json\/wp\/v2\/comments?post=2197"}],"version-history":[{"count":5,"href":"https:\/\/www.external-cmo.de\/en\/wp-json\/wp\/v2\/pages\/2197\/revisions"}],"predecessor-version":[{"id":2203,"href":"https:\/\/www.external-cmo.de\/en\/wp-json\/wp\/v2\/pages\/2197\/revisions\/2203"}],"wp:attachment":[{"href":"https:\/\/www.external-cmo.de\/en\/wp-json\/wp\/v2\/media?parent=2197"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}