{"id":1887,"date":"2024-11-20T11:04:21","date_gmt":"2024-11-20T11:04:21","guid":{"rendered":"https:\/\/www.external-cmo.de\/?page_id=1887"},"modified":"2025-02-19T12:53:17","modified_gmt":"2025-02-19T12:53:17","slug":"projects","status":"publish","type":"page","link":"https:\/\/www.external-cmo.de\/en\/projects\/","title":{"rendered":"Insights"},"content":{"rendered":"
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- Blog post -<\/a><\/div>\n

\n B2B Sales: Your Customer Is Buying \u2013 But Not from You! (And There\u2019s a Reason for That...)<\/a>\n <\/h2>\n\n \n
Dein Vertrieb k\u00e4mpft \u2013 aber der Markt spielt l\u00e4ngst nach neuen Regeln Wie oft passiert das in deinem Unternehmen? Dein Vertriebsteam investiert Wochen in einen potenziellen Kunden, f\u00fchrt mehrere Gespr\u00e4che, erstellt ma\u00dfgeschneiderte Angebote \u2013 und dann passiert\u2026 nichts. Der Kunde… <\/div>\n \n \n <\/div>\n\n <\/div>\n
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- Blog post -<\/a><\/div>\n

\n Intuition: The Underrated Power in Decision-Making<\/a>\n <\/h2>\n\n \n
Ein pers\u00f6nliches Erlebnis In meinem letzten Mandat stellte ich eine verkorkste Marketingorganisation komplett um. W\u00e4hrend eines Workshops bewertete der damalige Gesch\u00e4ftsf\u00fchrer meine Herangehensweise mit den Worten, dass ich mit glasklaren Analysen die Organisation vom Kopf auf die F\u00fc\u00dfe gestellt h\u00e4tte…. <\/div>\n \n \n <\/div>\n\n <\/div>\n
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- project report -<\/a>Reorganization<\/a>Customer journey<\/a>Leadership<\/a>Marketing strategy<\/a><\/div>\n

\n Restructuring of a marketing department<\/a>\n <\/h2>\n\n \n
A globally renowned company restructured its business divisions without adapting its marketing department. The result was a massive overload in the marketing department. <\/div>\n \n \n <\/div>\n\n <\/div>\n
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- project report -<\/a>Reorganization<\/a>Marketing strategy<\/a>Performance marketing<\/a><\/div>\n

\n Reorganization of marketing for digital sales in plant engineering<\/a>\n <\/h2>\n\n \n
Ambitious growth targets of a listed plant engineering group put the sales concept for its spare parts, wear parts and modernization business to the test. <\/div>\n \n \n <\/div>\n\n <\/div>\n
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- project report -<\/a>CRM processes<\/a>Performance marketing<\/a><\/div>\n

\n Automatically generate new business from ERP and CRM data<\/a>\n <\/h2>\n\n \n
In this project for a large plant manufacturer, new sales opportunities are generated automatically by recognizing patterns in historical order data and linking ERP and CRM data. <\/div>\n \n \n <\/div>\n\n <\/div>\n
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- project report -<\/a>Employer branding<\/a><\/div>\n

\n Special: Employer branding strategy to combat the skills shortage in the wood industry<\/a>\n <\/h2>\n\n \n
One of the most modern and efficient sawmills in Germany was finding it increasingly difficult to successfully fill vacant positions. An employer branding strategy was to counteract this. <\/div>\n \n \n <\/div>\n\n <\/div>\n <\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":"","_surecart_dashboard_logo_width":"180px","_surecart_dashboard_show_logo":true,"_surecart_dashboard_navigation_orders":true,"_surecart_dashboard_navigation_invoices":true,"_surecart_dashboard_navigation_subscriptions":true,"_surecart_dashboard_navigation_downloads":true,"_surecart_dashboard_navigation_billing":true,"_surecart_dashboard_navigation_account":true,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"class_list":["post-1887","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.external-cmo.de\/en\/wp-json\/wp\/v2\/pages\/1887","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.external-cmo.de\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.external-cmo.de\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.external-cmo.de\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.external-cmo.de\/en\/wp-json\/wp\/v2\/comments?post=1887"}],"version-history":[{"count":19,"href":"https:\/\/www.external-cmo.de\/en\/wp-json\/wp\/v2\/pages\/1887\/revisions"}],"predecessor-version":[{"id":2214,"href":"https:\/\/www.external-cmo.de\/en\/wp-json\/wp\/v2\/pages\/1887\/revisions\/2214"}],"wp:attachment":[{"href":"https:\/\/www.external-cmo.de\/en\/wp-json\/wp\/v2\/media?parent=1887"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}