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Restructuring of a marketing department
A globally renowned company restructured its business divisions without adapting its marketing department. The result was a massive overload in the marketing department.
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Reorganization of marketing for digital sales in plant engineering
Ambitious growth targets of a listed plant engineering group put the sales concept for its spare parts, wear parts and modernization business to the test.
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Automatically generate new business from ERP and CRM data
In this project for a large plant manufacturer, new sales opportunities are generated automatically by recognizing patterns in historical order data and linking ERP and CRM data.
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Special: Employer branding strategy to combat the skills shortage in the wood industry
One of the most modern and efficient sawmills in Germany was finding it increasingly difficult to successfully fill vacant positions. An employer branding strategy was to counteract this.
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Change communication
Crazy: Getting an endangered change project back on track with an unusual communication measure.
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