AI only delivers when someone leads.
AI isn’t just a tool. It’s a system disruptor.
Anyone who brings it in isn’t just changing processes –
they’re changing roles, power dynamics, and how the organization thinks.
I’m not here to explain software.
I take over when companies realize:
“We want AI – but we’re not ready to be led.”
From observer to AI interventionist
I realized early on: AI isn’t just about technology.
It’s a trigger –
exposing every weak spot in your structure.
When I started working with GPT and automation tools, it became obvious:
The real challenge isn’t the tool – it’s the team.
Leadership. Clarity. Integration. Change readiness.
Today, I support companies where AI raises more questions than it answers –
and I lead them through that phase with a structured system:
Fire Control™ for AI transformation.
Structural clarity before tech euphoria

Diagnosis before tool selection
I assess whether your processes, roles, and data are even ready for AI – and where leadership is missing.

Pilot projects with real ownership
AI pilots don’t fail due to tech –they fail because no one takes responsibility for outcome and consequence. I ensure decisions are made, ownership is real, and the system is ready to scale.

Leading the change – not just the rollout
The real work starts after the pilot: Owning the transformation, guiding resistance, anchoring new behaviors.
I’ve built a set of Fire Control™ formats –
from diagnosis to execution to change integration.
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