I take full responsibility in dysfunctional marketing and sales units – with structure, radical clarity, and AI as a force multiplier.
Leadership problem — or tech problem?
Let’s check:
- Marketing and sales speak different languages
- Your CRM creates chaos, not clarity
- Leaders step back when it gets uncomfortable
- The team is exhausted, confused, or blocked
- Projects stall despite tools, budget, and external support
- AI pilot programs produce zero business value
- Decisions take forever – or don’t happen at all
If this sounds familiar, you don’t need another software tool – you need Fire Control™.
🔥What is Fire Control™?
I’m not a consultant. I’m the one who steps in when others step out.
As a seasoned interim executive, I take full operational leadership in critical moments. I restore decision-making. I realign teams. I get communication and execution back on track.
AI isn’t the goal – it’s the tool. For clarity. For traction. For results.
I identify and break through internal roadblocks
I redesign processes to match real-world execution
I ensure marketing and sales operate as one system
I activate revenue potential hidden in CRM and data – with the power of AI
Fire Controlâ„¢ is not consulting.
It’s executive leadership – on time, with impact.
★ Fire Control™ Diagnostic
5 days – flat rate: €6,000
Approach:
- Targeted interviews & on-site process walkthrough
- CRM & sales data analysis
- Leadership structure and role review
- AI orientation workshop
- Clarity workshop with executive team
Objective:
- Expose root causes
- Prepare decision-making
- Create clarity and execution readiness
★ Fire Control™ Interim Mandate
6–12 months – €1,500/day
Approach:
- I take full operational leadership
- Realign and rebuild teams
- Stabilize broken processes
- Rewire communication and reporting lines
- Optimize CRM and lead flows
- Identify relevant AI opportunities
- Lead AI pilot implementations when appropriate
Objective:
- Restore organizational control and execution
- Provide interim leadership until the system is self-sustaining
- Take pressure off the executive level
- Deliver a successful, realistic AI transformation
★ Fire Control™ On Call
1–2 days per week – €2,000/day
- Strategic executive sparring
- KPI & performance reviews
- AI use-case coaching
- Leadership transfer & long-term implementation support
🔥AI can’t fix chaos.
But it shows you exactly where the fires are.
More and more companies are being pushed to implement AI in marketing and sales. But they stumble – not because of the technology, but because their internal systems lack clarity.
- Processes are fuzzy
- Data sits idle
- Roles are unclear
- Teams don’t understand how AI is supposed to help
👉 The problem isn’t AI. The problem is leadership.
That’s why every successful AI transformation starts with Fire Control™.
I bring structure, clarify responsibilities, unblock stuck processes – and only then does AI technology deliver real value.
AI doesn’t need another whiteboard.
It needs someone who makes decisions and leads through the transformation.
If you’re serious about AI in marketing & sales – let’s talk first.
🔥Why I’m not a traditional consultant:
I lead where others facilitate
I decide while others debate
I stay loyal to the solution – not to internal politics
I bring clarity to dysfunctional systems
I use AI for impact – not for buzzwords
I stay until your team delivers – then I leave
🔥Case: Leadership vacuum. Burnout. Chaos.
A 20-person marketing team inside an industrial company was paralyzed: Burnout. Overload. Sales frustration. Total leadership vacuum.
I stepped in:
- Held tough, honest conversations
- Simplified and realigned processes
- Defused internal tensions
- Activated untapped data assets
After 8 weeks:
- Team back in control
- Measurable process stability
- Revenue potential reactivated
- Sales & marketing finally aligned
That wasn’t consulting. That was real leadership. That was Fire Control™.
🔥Is your organization burning too?
If you’re done with workshops and need clarity –
if you’re looking for someone who actually takes over – let’s talk.
Or reach out directly: kautz@external-cmo.de
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