{"id":1263,"date":"2023-07-28T17:39:00","date_gmt":"2023-07-28T17:39:00","guid":{"rendered":"https:\/\/www.external-cmo.de\/?p=1263"},"modified":"2025-02-18T09:51:11","modified_gmt":"2025-02-18T09:51:11","slug":"digital-sales-plant-engineering","status":"publish","type":"post","link":"https:\/\/www.external-cmo.de\/de\/digital-sales-plant-engineering\/","title":{"rendered":"Neuaufstellung Marketing f\u00fcr Digital Sales im Anlagenbau"},"content":{"rendered":"\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column has-main-background-color has-background is-layout-flow wp-container-core-column-is-layout-1 wp-block-column-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--small);padding-right:var(--wp--preset--spacing--small);padding-bottom:var(--wp--preset--spacing--small);padding-left:var(--wp--preset--spacing--small)\">\n<p class=\"has-secondary-color has-text-color has-link-color wp-elements-179989e599765c852736cce0ea415bed\"><strong>Gro\u00dfanlagenbau | > 25.000 Mitarbeiter | 2023<\/strong><\/p>\n\n\n<div class=\"taxonomy-category has-link-color wp-elements-d027eb7a431e650478c815fd450f05d9 wp-block-post-terms has-text-color has-secondary-color\"><span class=\"wp-block-post-terms__prefix\">Stichworte: <\/span><a href=\"https:\/\/www.external-cmo.de\/de\/category\/projekte\/\" rel=\"tag\">&#8211; Projektbericht &#8211;<\/a><span class=\"wp-block-post-terms__separator\"> | <\/span><a href=\"https:\/\/www.external-cmo.de\/de\/category\/reorganisation\/\" rel=\"tag\">(Re-)Organisation<\/a><span class=\"wp-block-post-terms__separator\"> | <\/span><a href=\"https:\/\/www.external-cmo.de\/de\/category\/marketing-strategie\/\" rel=\"tag\">Marketing Strategie<\/a><span class=\"wp-block-post-terms__separator\"> | <\/span><a href=\"https:\/\/www.external-cmo.de\/de\/category\/performance-marketing\/\" rel=\"tag\">Performance Marketing<\/a><\/div><\/div>\n<\/div>\n\n\n\n<p>Ambitionierte Wachstumsvorgaben eines b\u00f6rsennotierten Anlagenbau-Konzerns stellten das Vertriebskonzept f\u00fcr sein Ersatzteil-, Verschlei\u00dfteil- und Modernisierungsgesch\u00e4ft auf den Pr\u00fcfstand. Die Aufgabe war, die Marketing- und Sales-Prozesse zu analysieren, eine neue digitale Sales und Marketing Strategie zu entwickeln und sie umzusetzen.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Ausgangslage<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Keine Kooperation von Marketing und Sales<\/li>\n\n\n\n<li>Keine digitale Sales Strategie<\/li>\n\n\n\n<li>Keine durchg\u00e4ngiges Lead Management<\/li>\n\n\n\n<li>Wenig Kompetenz im Marketing an digitaler Leadgewinnung und Marketing Automation<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Ma\u00dfnahmen<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Neuorganisation des Marketing als Grundstein f\u00fcr digital Sales<\/li>\n\n\n\n<li>Einf\u00fchrung Performance Marketing und Marketing Automation<\/li>\n\n\n\n<li>Lead Qualifizierung mit Online-Kalkulatoren<\/li>\n\n\n\n<li>Aufbau eines Profilings als Investition in die Zukunft<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ambitionierte Wachstumsvorgaben eines b\u00f6rsennotierten Anlagenbau-Konzerns stellten das Vertriebskonzept f\u00fcr sein Ersatzteil-, Verschlei\u00dfteil- und Modernisierungsgesch\u00e4ft auf den Pr\u00fcfstand.<\/p>\n","protected":false},"author":1,"featured_media":1175,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_surecart_dashboard_logo_width":"180px","_surecart_dashboard_show_logo":true,"_surecart_dashboard_navigation_orders":true,"_surecart_dashboard_navigation_invoices":true,"_surecart_dashboard_navigation_subscriptions":true,"_surecart_dashboard_navigation_downloads":true,"_surecart_dashboard_navigation_billing":true,"_surecart_dashboard_navigation_account":true,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[84,73,75,80],"tags":[36,9,45,52],"class_list":["post-1263","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-projekte","category-reorganisation","category-marketing-strategie","category-performance-marketing","tag-crm","tag-lead-generation","tag-marketing-automation","tag-performance-marketing"],"_links":{"self":[{"href":"https:\/\/www.external-cmo.de\/de\/wp-json\/wp\/v2\/posts\/1263","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.external-cmo.de\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.external-cmo.de\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.external-cmo.de\/de\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.external-cmo.de\/de\/wp-json\/wp\/v2\/comments?post=1263"}],"version-history":[{"count":15,"href":"https:\/\/www.external-cmo.de\/de\/wp-json\/wp\/v2\/posts\/1263\/revisions"}],"predecessor-version":[{"id":2005,"href":"https:\/\/www.external-cmo.de\/de\/wp-json\/wp\/v2\/posts\/1263\/revisions\/2005"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.external-cmo.de\/de\/wp-json\/wp\/v2\/media\/1175"}],"wp:attachment":[{"href":"https:\/\/www.external-cmo.de\/de\/wp-json\/wp\/v2\/media?parent=1263"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.external-cmo.de\/de\/wp-json\/wp\/v2\/categories?post=1263"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.external-cmo.de\/de\/wp-json\/wp\/v2\/tags?post=1263"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}